From managing accounts for a range of clients, big and small, city and regionally based, we have developed a whole range of proven digital marketing strategies. These include areas like campaign set up, methods to test ideas, to systems to improve customer retention. Below are some examples of the strategies we use at Data and Digital Marketing.
The first example is a goods based business using Google Search as their main lead generator. They started with a template based website, but after seeing results, invested in a custom website. Conversion rate of the website doubled from 2.5% to 5%, while together with campaign management reduced the cost per click by 55% from $3.30 to $1.50. If this client had a budget of $1000/month, they would have started with 8 leads per month and finished with 33, over four times the conversion.
The second example is a service based business who also invested in a custom website after seeing the data. Their conversion rate tripled from 4% to 12%, while cost per click for their Search campaign dropped 60% from $2.50 to $1.00. On a $1000/month budget, they would have started with 16 leads and finished with 120, nearly an eight fold improvement.
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