Data and Digital Marketing

AI CONSULTING & SOLUTIONS

HARNESS THE POWER OF AI FOR YOUR BUSINESS

  • * Do you know how artificial intelligence (AI) can be used in your business?
  • * Do you know the pitfalls and problems with AI?
  • * Did you know that using AI may put you in conflict with the law, such as the Privacy Act?
Data and Digital Marketing provides expert AI consulting and training services designed to transform your business operations. We begin by understanding your current processes and identifying key areas where AI can boost productivity and efficiency. From there, we develop a tailored implementation strategy to ensure seamless integration of AI into your workflow.

Additionally, we will upskill your team equipping them with the confidence to work with AI systems, and assist implementing AI policies and procedures for the business to ensure responsible and effective application.

EXAMPLES OF AI USE

CONTENT GENERATION

Assistance with writing documents like letters and policies and procedures, as well as marketing materials such as social media posts.

ADMIN ASSISTANCE

AI can help with time consuming office tasks from minute and note taking to planning and scheduling.

Digital Marketing Reports
ANALYSIS & FORECASTING

Use AI to quickly scan data including PDFs to receive immediate feedback and be able to ask questions or ask for suggestions.

HOW DOES ARTIFICIAL INTELLIGENCE WORK?

AI is a learning platform that uses experience to generate answers (hence 'machine learning'). This means the more information it has, the better answers will be. This is why AI is particularly good at generating documents because it has scanned thousands - perhaps millions - of similar documents online and knows what these sorts of documents look like.

What are the problems?

Try a simple puzzle with AI. One where we have three water jugs of different sizes, with the largest full of water, and we are asked to work out how to use the other jugs to reach a certain volume. Now make the puzzle so easy we can do it in one move, for example, get 3L of water from a 6L jug where there is a 3L jug available. But AI won't give you an answer with only 1 step. It has never seen this puzzle done so quickly. All the examples it has seen contain 4 or 5 steps - so thats how many steps it will describe when asked to solve this.

AI doesn't think or reason and therefore needs to be monitored and checked. It can also be abused and for these reasons policies and procedures for the use of AI are crucial for using it in your business.

10 YEARS HELPING 100+ CLIENTS

David is an accredited Google Partner and has received extensive one-to-one Google training and attended Google conferences to stay up to date with latest developments.