Data and Digital Marketing





There are two things that contrast business today with 20 years ago, changing the marketing landscape significantly:

  • Access to digital advertising/marketing with precise targeting ability
  • Increase in the business data available from sources like your website, advertising and social media

    This has allowed businesses to connect with their customers without having to rely on the 'holy trinity' of newspaper, TV and radio, while new sources of online data provide invaluable information on your customers and competitors.

    At Data and Digital Marketing, our strategy is to develop campaigns based on your budget and your customer's online behaviour, linking together your digital assets (eg your website, ads and social media), to create data sets to start measuring performance.

    From here it is a process of analysing the results and making changes to optimise your marketing's performance.

  • DAVID BYATT B.A. (Hons)

    The owner of Data and Digital Marketing, David has been running businesses in the South West for more than 15 years and working with other businesses to assist with marketing for a decade. This experience ranges from helping high school and home based start-ups to international companies and organisations.

    David has also run and facilitated many workshops teaching businesses and staff how to develop marketing plans, test new business ideas and plan website and social media content. He has also been a judge in the Collie Chamber of Commerce Small Business Awards. David's involvement with the business community extends to having been the digital marketing expert for South West Leaders, Vice President of the Bunbury Geographe Chamber of Commerce and Industry, and a current member of the Bayswater Chamber of Commerce.

    Having a passion to connect the dots and see businesses grow, David is very happy to meet, discuss your business needs and see how he can help - obligation free.