Most people check social media daily, making it an ideal platform for advertising your goods and services.

With precise targeting capabilities and rich ad formats, you can put yourself in front of your customers and encourage them to visit your website or like your page. There is also the chance viewers will Like, Comment and Share your ads.

Another great strategy is to use social media for remarketing campaigns. These are ads targeting people who have visited your website and will show daily on their social media feeds for a month or more. These are ideal to add value to your brand and products, and data shows that people who respond to these ads have a higher chance of becoming a lead than responders to normal social media or Google Display ads.