Data and Digital Marketing

SEO -
SEARCH ENGINE OPTIMISATION

HELP YOUR CUSTOMERS FIND YOUR WEBSITE

A website is very much like a car with hundreds of components working together. And like a car, everything may look good from the outside, but you really can't tell the quality without lifting up the bonnet and seeing what's going on.

Success of a website depends on more than how well it is built. As a car needs a skilled driver to bring out it's potential, a website needs to be used effectively to have impact on a business.

At Data and Digital Marketing, our SEO services look at all aspects of your website including:

  • A thorough website inspection with changes and recommendations to improve how it runs,

  • Data based strategies to start improving your website's performance on Google Search in the short and long term.

    Your Google My Business listing also has an impact on SEO appearing in Google Search and Google Maps searches. Make sure it is set up correctly with our services and develop strategies to attract positive reviews.

  • SEO FOR AI

    Popular AI platforms like ChatGPT and Google's Gemini provide information directly from websites related to their enquiry. Whether or not your website will be used by AI to answer questions depends on how popular and easy to understand your website is.

    AI SEO adds features to your home and other important pages that will give your website the best chance of being used an an AI platform to provide answers to questions.

    Data and Digital Marketing are specialists at setting up your website so AI finds it easy to understand. Together with our digital marketing strategies, we can help make your website the local authority in your industry.

    SEO AUDIT INCLUDES

    Market Analysis
    MARKET ANALYSIS

    Examines how your target market searches, for example, do they use problems, eg 'water leaking', or solutions like 'plumber'?

    Website Analysis
    WEBSITE & GMB LISTING

    Examines how well your website and Google My Business is utilitised to improve performance and increase relevance to important keywords.

    Website Hosting
    WEBSITE HOSTING

    Often overlooked, website hosting has a major impact on website speed, stability and security. Having a website hacked can cause major SEO problems.

    ONGOING SEO STRATEGIES INCLUDE

    Google Ads Management
    GOOGLE ADS

    SEO is dependent on traffic performance, so a cost effective way to get interested traffic to your website is through Google banner ads.

    Remarketing
    REMARKETING

    Once someone visits your website you can show adverts to them via social media or Google and encourage them to return.

    CONTENT CREATION

    Another way to encourage people back to your website is through writing blogs and newsletters that capture their interest.

    LOOKING FOR A DIGITAL AGENCY?

    We work side by side with senior executives to accelerate execution through a blend of analytical and management approaches.