When looking for new staff, most businesses resort to using online platforms like Seek or social media to advertise for positions. The problem with these strategies is the noise from all the other competing businesses also using these platforms. Your business ends up reliant on a third party platforms which does not favour you above anyone else.
Take back control by creating your own online employment campaign. Use your website or create a new landing page to show job advertisements. Then through a combination of Google and social media advertising, drive interested people to your destination.
This creates a space where you are not competing for attention and gives access to the very specific targeting of digital marketing to build awareness to an ideal target group. The data received from both the landing page and advertising will also provide insights into the marketplace providing guidance to optimise performance and plan ahead.
Examine behaviours of ideal applicants which can be used to target ads, for instance, do they enjoy outdoor activities?
Creation of the both of the landing page detailing employment and lifestyle opportunities and digital ad campaigns.
Detailed monthly reports with information that can be used to tailor targeting and advertising content.
We can use your website to create a Careers page or build a separate landing page specifically designed to promote the position, business, location and lifestyle.
Interested people are directed to the page through Google Display banner ads which appear on any website showing digital ads. These ads have a visual and text component used to get the viewers attention and get them interested enough to visit. Google Display banner ads are very cost effective and can drive hundreds, even thousands, of visitors to your page per month for what it costs for an advert on career websites.
To reinforce the advertising and opportunities, a different set of ads can be shown to those who have viewed the ads using Google Display banner ads or social media ads. While normally expensive, social media is particularly useful as people view their feeds daily and are unlikely to click on the ad unless interested in applying.
For more information, contact us today.
David is an accredited Google Partner and has received extensive one-to-one Google training and attended Google conferences to stay up to date with latest developments.
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